So, you’re ready to build a website, but you aren’t sure where exactly to begin. Branching into the online realm is exciting, and it can open the door for some pretty worthwhile opportunities. Unfortunately, there are a large number of wrong turns you can take in the process of publishing your own website. With these tips, you should be able to avoid the most common mistakes that many novice website builders make in the beginning.
Grab a Domain Early in the Process
Before doing any conceptualization or building, scope out and get a domain name. Domain names are hot commodities. The better the domain name, the higher the likelihood that it will already be taken. If you’ve got a great idea for a domain name, search for it as soon as possible. Great domain names don’t remain on sale for long.
Choose a Hosting Provider
Be sure to pick a hosting provider that caters to less experienced users. Likewise, you’ll need a package that fits your needs rather well. The hosting package that you choose will heavily depend on your needs, outlook for scalability, and purpose for going online. If you need help, don’t be afraid to speak up and ask a customer support representative for the company. This will also give you a glimpse into the type of customer support you can expect from the hosting provider.
Use ONLY Original Content
If you’re planning on hosting large amounts of content and information on your website, it is incredibly important that it is all original. The internet is bursting at the seams with recycled and duplicate content. Simply put, you don’t want to offer your visitors something that they could have also gotten from 1,000 other websites. The key to gaining return traffic on your website is offering information (or even just a perspective) that simply can’t be found anywhere else. This will also help your search rankings.
Learn The Basics Of SEO
While we’re on the subject of search rankings, it’s a good idea to get a decent grasp on SEO before delving into website publishing. General interest will bring traffic into your website, but SEO will dramatically increase your exposure. Be sure to check out resources on on-page/off-page SEO, keyword research, link building, etc.
Using Software vs. Hiring a Web Designer
When it comes to the actual build process for your website, you really have one of two choices. You can either use website building software to create the site or you can hire a web designer. While there’s really no wrong way to build a website, it’s good to keep in mind that users can tell a strong difference between a site that has been built professionally as opposed to a site that has been built by a beginner. If you’re confident in your design and coding skills, go ahead and give building on your own a shot. In all other cases, you should save time by hiring a reputable web designer.
Don’t Expect Results Overnight
Lastly, launching a successful website is not an overnight endeavor. Traffic/conversions will almost undoubtedly be nonexistent in the beginning. However, over time, you’ll notice improvements as you improve your SEO strategy, add more content, and continue updating your website. Give your visitors something valuable, and you should have nothing to worry about!