Creative Web Solutions

Creating A Successful Content Development Strategy

contentdevelopmentDigital content management and development continues to play a critical role in any online marketing or promotional effort. Strategies that make use of the most effective resources, services and opportunities can be a potent asset for businesses and organisations that are seeking to attract the potential customers and future clients needed to ensure their continued success.

Learning about the tools and resources needed to implement an effective¬†digital marketing strategy will allow you to improve your website traffic, rankings, sales, and ultimately – you’re bottom line.

Establishing and Maintaining a Blog

Online blogs provide many important marketing opportunities, as well as the means to more easily communicate with customers and build the relationships needed to ensure repeat business opportunities. Blogs that utilize quality content can be used to provide product and service information as well as utilizing keywords and search-specific terms that will increase improve site-visibility and search-engine standings. Far more than just an online newsletter, a professional-quality blog can form the backbone of the online promotional strategy that today’s businesses need in order to stay competitive and successful.

Providing Visitors with Quality Content

Blogs, social media posts, and other digital content that is flat, uninspired or poorly written may result in missed or lost opportunities. Customers who find themselves saturated with marketing content have little patience for poor quality writing or pieces that have been created with the sole purpose of increasing keyword density. Check out this great post from Moz about providing unique value with your content: https://moz.com/blog/how-to-provide-unique-value-in-your-content-whiteboard-friday.
(more…)

So You Want To Build Your Own Website?

webdesignSo, you’re ready to build a website, but you aren’t sure where exactly to begin. Branching into the online realm is exciting, and it can open the door for some pretty worthwhile opportunities. Unfortunately, there are a large number of wrong turns you can take in the process of publishing your own website. With these tips, you should be able to avoid the most common mistakes that many novice website builders make in the beginning.

Grab a Domain Early in the Process

Before doing any conceptualization or building, scope out and get a domain name. Domain names are hot commodities. The better the domain name, the higher the likelihood that it will already be taken. If you’ve got a great idea for a domain name, search for it as soon as possible. Great domain names don’t remain on sale for long.

Choose a Hosting Provider

Be sure to pick a hosting provider that caters to less experienced users. Likewise, you’ll need a package that fits your needs rather well. The hosting package that you choose will heavily depend on your needs, outlook for scalability, and purpose for going online. If you need help, don’t be afraid to speak up and ask a customer support representative for the company. This will also give you a glimpse into the type of customer support you can expect from the hosting provider.
(more…)